Platforms

The world's largest video platform and the birthplace of the creator economy. YouTube is home to long-form content, live streams, Shorts, and some of the biggest creators on the internet.

The short-form video platform that revolutionized content creation. TikTok is known for launching creators overnight, setting global trends, and redefining what it means to go viral.

Meta's visual-first platform for photos, Reels, and Stories. Instagram remains the go-to platform for lifestyle, fashion, and brand-driven influencer content.

The town square of the internet. Now X, it's where influencers break news, start feuds, and engage directly with fans in real-time.

Amazon's live streaming platform. Dominant in gaming, but expanding into IRL streaming, music, talk shows, and political commentary.

The challenger streaming platform offering higher revenue splits and fewer content restrictions. Growing rapidly through exclusive creator deals.

The ephemeral content pioneer. Home to Discover shows, Spotlight creators, and a younger demographic of influencers.