How to Build a Media Kit That Gets Brand Deals

A media kit is a one-to-four page document you send to brands when pitching a partnership. It answers the three questions every brand manager has: Who are you? Who is your audience? What does it cost to reach them?

What to Include

1. Your Bio (3–5 sentences max)

Lead with what you create and who you serve — not your personal story. "I create weekly personal finance content for millennials navigating their first investments" is a media kit bio.

2. Platform Breakdown

For each active platform, include: follower count, average views/reach per post, and engagement rate. Keep it to your top two or three platforms.

3. Audience Demographics

Pull this from your native analytics. Include: age range (top two brackets), gender split, top three locations.

4. Content Examples

Three to five screenshots or thumbnails of your best-performing sponsored content. Include the engagement metrics directly on the example.

5. Past Brand Partnerships

A logo wall of brands you've worked with builds credibility.

6. Rate Card

List your packages with clear pricing. Don't force brands to ask for your rates — friction kills deals.

What to Skip

Your full origin story. Platforms where you have minimal presence. Testimonials that aren't from brands. Dense walls of text. Follower count without engagement rate context.

Format and Design

One to two pages is the sweet spot. A PDF is the standard deliverable. Keep design clean — white space is your friend. Update your media kit quarterly at minimum.